We’ve rebranded!
You must have noticed by now (unless you’re reading this by RSS or simply blamed the lighting): we have a completely new look for 2010! Not only did we give the website a refresh as promised, we built a brand new identity that we think suits us much better.
The Logo
As we began planning the changes intended for our website, we realized we wanted to go much further than that. We felt our previous identity gave us a nice, neutral look but didn’t infuse any personality into our brand. We wanted something with a little character, a little whimsy, and just a touch of the professional. Beyond that, it needed to reference the meaning behind “bloc” (an alliance for a common goal).
The new logo.
We love that robots are known for their expert assistance (and sometimes for taking over the world, but we promise not to), and we felt their whimsical yet solid look was just right for our new identity!
The Website
If you’ve already taken a look around, you may have noticed we changed the site more cosmetically than structurally. But we have added a brand new section called Freebies where you’ll find our free downloads and links to good stuff we recommend.
Our About and Contact pages have been adjusted quite a bit, so you might also take a look around there.
Feedback
We’d love to hear what you think about the redesign, so feel free to leave a comment below!
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