Orange View Identity and Sign

April 27, 2009 by Brooke | Case Studies | 5 comments

When David and I moved to California several months ago, we discovered a fairly new church just around the corner from our apartment that we fell in love with. Once we became members, we took on a few responsibilities, among them a new logo and sign which I created over the past few months.

The Logo

Based on Orange View’s philosophy of doing its best to follow the Bible, traditions aside, I wanted to create something fresh that stood out from most church logos. The obvious choice of image for the mark was an orange, but I’d seen the same mark on nearly every business in Orange County and did not want to follow the trend. I also did not want to use the typical church imagery of a cross, fish, or dove.

With these thoughts in mind I created a clean, modern logo with a mark that did use orange imagery but took it even further. Rather than the overused orange ball with leaf, I chose to show the interior of the orange, made up of many parts, to symbolize the members of the church and their place in the whole.

The Sign

The challenge here was to use the existing sign structure and replace it using the new logo and style I’d created, while making it easy to read from the street. This was my first attempt at creating signage, and I enjoyed it.

Before

The Results

Was the project effective? I’ve gotten good feedback from fellow members, but the best evidence of its effectiveness so far was a visiting teenager I met yesterday who said he had seen the sign and checked out the website, then decided to visit. That alone makes every bit of my time worth it.

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