End of the Plain Plane

February 8, 2010 by Brooke | Inspiration | 1 comment

One of the stories I found most inspiring in the documentary film Art & Copy (see it, if you haven’t) was that of Braniff Airlines’ “End of the Plain Plane” campaign in the 1960′s. Led by ad exec Mary Wells, the campaign brought innovation to the tired airline industry.

Braniff flight attendant uniforms. (Image credit: Victory of the People)

Braniff’s campaign hired high-profile designers to revolutionize the formerly bland, unloved airline, bringing in Pucci-designed uniforms, 15 plane exterior colors, 57 interior variations, and carrying its new theme even to the artwork on the walls of its headquarters.

But I’ll let their ad speak for itself.

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