Changes and Improvements
If you visited our site before today, you’ll notice that the entire design is changed to better fit our brand. As the site neared completion, I realized I was not completely pleased with the appearance, and I never let an imperfect design pass through without repair.
Behind the Redesign
The first problem I had with my previous design was that it didn’t properly portray our brand. The header image was loosely based on our logo mark, but the true mark was nowhere to be found. The logotype sat on a sign in a corner because I found no room for it elsewhere. Altogether, The Bloc Creative didn’t have much of a presence on its own blog!
Other issues with the design included the lack of an accent color, the oversized header image, and the problem of reading white text on a dark background.
To solve these problems, I used the actual logo mark for the header image and gave it a handmade, hand printed look. Because I reduced the size of the header image, I was able to put the logotype in a more suitable position in line with the updated menu. I then improved the color problems with a few adjustments.
Other Improvements
On the improved site you’ll also find that the portfolio now looks more a part of its own page, the contact form has been updated with the option of subscribing to our newsletter, and a new FAQ page is now available.
The Light Ahead
The official site launch will take place in just four days, and there is still much work to be done. If you’d like to be notified of the official launch and the freebies that will be introduced with it, you can subscribe to either our RSS feed or our newsletter. Until then, we’ll be hard at work!
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