A small, California-based film and music design studio.

On Targeted Ugly and Respect

February 2, 2010 by Brooke | Design | 1 comment

Grocery store shelves are teeming with poor design–primarily of generic, store brand products. You know: the box of Doodly-O’s you shove into your cart face-down because it looks so awful. Or maybe that’s just me. But is this apparent lack of skill or discretion actually a misguided form of targeted marketing?

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