Jankovich Logos

March 28, 2009 by Brooke | Case Studies | No comments

We were contracted to build three logos for Richard Jankovich, a talented musician in Los Angeles. With three unique outlets for his musical abilities, he needed to unify them into a single brand while allowing each of the three to remain unique.

Richard’s three projects all relate to music. Burnside Project is the electro-pop band he leads, Pocket is the name by which he does remixes (and now a collection of original singles), and B(r)ands is the name he chose to represent his other passion and day job: music branding.

What was important, he told us, was that the logos represented each entity well but were not too “safe.” He liked a minimalist approach but felt that his brand required an edgier visual representation.

Round 1

When we presented the first round of comps, Richard shook his head. The concepts were good, he said, but they were too cartoony and still too…safe.

Round 2

After learning more about what Richard meant by this, we built and presented the second round of comps. This time, he loved them!

We made a few minor tweaks to one of the logos before finalizing them and handing them off to Richard and beginning the next step: a redesign of his Pocket website.

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