ABOUT ME
Hi, I’m Kevin - a digital marketer and e-commerce specialist with a passion for helping small businesses grow online. I work with startups and brands to build websites, run audits, implement email marketing, manage Google & Facebook ads and create content that connects.
Before working with clients, I launched and ran a successful wallet company for six years. That hands-on experience taught me what it really takes to build and scale an online brand. I’ve also worked with outdoor lifestyle brands and love helping Shopify stores get the most out of their digital presence.
Whether you’re just getting started or looking to level up, I bring real-world experience and practical strategy to help you make digital work for your business.
MY SERVICES
Whether an e-commerce store needs a full website overhaul or just a refresh of its email marketing strategy, flexible and tailored services are available to align with specific business goals. The focus is on meeting each brand at its current stage and supporting growth in the most strategic way - no pressure, just the guidance needed to move forward.
WEBSITE
AUDITING
Website audit to provide actionable recommendations for improving performance and conversions.
GOOGLE AD
CAMPAIGNS
Create targeted Ad campaigns tailored to business goals, driving targeted traffic & results.
WEB DESIGN &
DEVELOPMENT
Re-vamp or re-design a user friendly website designed to engage visitors, drive conversions & be optimized for SEO.
PAID SOCIAL AD
FUNNELS
Set up and optimize high-converting ad funnels on Facebook Instagram or Pinterest to drive leads & sales.
EMAIL MARKETING
ACTIVATION
Transform email strategy with Klaviyo custom flows, automations, & campaigns that grow online sales & customer LTV.
PERFORMANCE
CREATIVE
Create compelling content for ads & branding that captures attention and drives results for e-commerce shopify stores.
START SMART
A website audit is a quick, no-nonsense checkup to see what's working and what’s not. The goal is to pinpoint any roadblocks, highlight areas for improvement and set you up for smoother growth. It’s the first step toward scaling your business with confidence.
Here’s a condensed look at what goes into a Shopify checklist for DTC Brands to build a stronger foundation:
TECH SET-UP
☐ Store loads in under 3 seconds
☐ Mobile responsive across devices
☐ SSL certificate is active (HTTPS)
HOMEPAGE & BRANDING
☐ Clear value proposition
☐ Featured products/collections shown
☐ Clear CTA (Shop Now, Browse, etc.)
NAVIGATION & UX
☐ Intuitive main menu & footer layout
☐ Search bar visible and functional
☐ Mobile menu functions seamlessly
PRODUCT PAGES
CHECKOUT OPTIMIZATION
☐ High-quality images, multiple angles
☐ Unique & keyword-optimized titles
☐ Clear product descriptions
☐ Guest checkout available
☐ Shipping costs & times transparent
☐ Payment options include major methods
ANALYTICS & MARKETING
☐ Google Analytics & GA4 installed
☐ Meta Pixel tracking correctly
☐ Conversion tracking set up
SEO & CONTENT
☐ Titles & meta descriptions optimized
☐ Alt text to all product & banner images
☐ Blog active with SEO-optimized content
TRUST & SOCIAL PROOF
CUSTOMER SUPPORT
☐ Reviews or testimonials on key pages
☐ Trust badges (SSL, etc.)
☐ About Us and Contact pages completed
☐ Contact forms are easy to find
☐ Clear return & refund policies
☐ Help center/FAQ page is up to date
CASE STUDY
Here’s how I helped a client increase their Shopify store revenue by 800% with a tailored strategy that was aligned with their current position and future goals.
THE CLIENT
The client was a direct-to-consumer vehicle parts supplier and manufacturer, specializing in high-quality automotive products designed specifically for camper van enthusiasts. They were passionate about providing top-notch parts to a dedicated community, but struggled to maximize sales and drive traffic to their site, with much of their marketing effort yielding minimal return and their niche audience proving difficult to reach through conventional channels.
THE CHALLENGE
Like many eCommerce businesses, the client struggled to turn their Shopify store into consistent sales. Despite offering high-quality products for camper van enthusiasts, they faced low traffic and poor conversions, making it hard to build the momentum needed for sustainable growth in their niche market - a challenge that left valuable opportunities untapped and marketing efforts feeling misaligned.
THE STRATEGY
By first focusing on a site redesign to optimize user experience, followed by implementing a tailored email marketing plan with Klaviyo, and then concentrating on highly targeted ad campaigns, this strategic approach enabled steady growth for the e-commerce store. Each step built on the previous one - improving conversions, nurturing customer engagement, and driving qualified traffic which resulted in consistent, sustainable growth over time.
THE RESULTS
By creating a tailored plan that strategically prioritized each step in the overall strategy explained above, we ensured a focused approach that drove consistent and scalable results.
800%
ONLINE GROWTH
10X
EMAIL MARKETING RETURN
4X
RETURN ON PAID ADS
By implementing a strategic site re-design, tailored email marketing, and highly targeted advertising, I increased a Shopify e-commerce store’s sales by 800%. The enhanced user experience, personalized communication, and precise customer targeting worked together to drive massive growth, ultimately turning the store into a multimillion-dollar-per-year business.
By implementing a tailored email marketing plan using Klaviyo, I achieved a 10x return on spend. This strategy included building automated flows like welcome campaigns and abandoned cart emails, paired with weekly newsletters to promote new products and share company updates. Together, these efforts kept customers engaged, recovered lost sales, and consistently drove revenue through the email channel.
By implementing a focused retargeting ad strategy alongside broader campaigns, I built an effective marketing funnel that consistently reached and converted our target audience. The broad campaigns drove top-of-funnel awareness, while retargeting ads re-engaged high-intent visitors and guided them toward purchase. This combined approach resulted in a 4x return on ad spend and significantly improved overall campaign performance.
MY TESTIMONIALS